"Each generation has their own take on drinking culture, and Gen Z is no different. In fact, the younger generation is actually drinking less alcohol than the generations before them. According to a 2023 Gallup Poll, 38% of adults under 35 say they don't really drink, a 10% increase from those numbers two decades ago. That trend has brought a new wave of popularity to non-alcoholic drinks and mocktails, which now grace the menus of even the coolest cocktail bars. Xander Jones, manager of Etch in Nashville, Tennessee, has seen a big change. "A couple of years ago, I’d get a couple of guests asking for non-alcoholic beers every few months, but now it’s pretty much expected that you have a few non-alcoholic options on your menu, and many guests are looking for de-alcoholized wines and fun 'fauxtails,'" he says. Which makes sense, because even people who do drink tend to drink less or alternate in some non-alcoholic options. This mixed trend in drinking is meant to help people drink less, and it's called zebra striping." Read more here